The Central App

Celebrating the heart of Central on International Women’s Day (IWD)

The Central App

Vicki McLean

07 March 2026, 4:47 PM

Celebrating the heart of Central on International Women’s Day (IWD)

From the rocky outcrops of the Maniototo to the sun-drenched orchards of the Teviot Valley, today we pause to celebrate.


International Women’s Day (IWD) is more than just a date on the calendar; it is a global movement recognising the social, economic, cultural, and political achievements of women.


The roots of IWD stretch back to the early 1900s, born from labor movements where women campaigned for better pay, shorter hours, and the right to vote. Today, that legacy has evolved into a powerful call to action for equality. Here in Central Otago, it is a moment to acknowledge the true backbone of our region: the women who keep our communities, businesses, and families thriving.


The 2026 IWD theme, "Give To Gain," challenges us to recognise by giving.


When we give our support to another woman, we gain a stronger community.


When we give up the need to "act" better than those around us, we gain the freedom to be ourselves.


When we give our business to a local woman, we gain a more vibrant Central Otago.


This week on The Central App, we aren't just watching from the sidelines. We have reached out to several incredible women in our community who multitask every day to deliver a life of purpose and meaning. They have given so much, and it is time we acknowledge them. It’s important to remember that while they look strong on the outside, they face their own daily struggles.


We’ve asked these women about their "why," how they feel about being a woman in 2026, and the challenges they’ve navigated along the way. These achievers have been brave, stepping far outside their comfort zones to become leaders, creators, and caregivers. By sharing one short story a day, we are shining a spotlight on the vital services and support they provide, much of which often goes unseen.



As Brené Brown famously says, the credit belongs to the woman in the arena. This week, we are giving our voices, our patronage, and our shout-outs to ensure every woman, from the mother finding herself after the kids have left home, to the entrepreneur navigating a new startup, is truly heard.


Because when she gains, we all gain.